De Bono


Dr. Edward De Bono
Please Upgrade Your Flash Player

Get Adobe Flash player

1948 Starts as Undergraduate of Malta University at age fifteen.
1953 Offered Rhodes scholarship before graduation as doctor but needs to wait till attaining legal age of 21 before taking this up.
1955 Goes to Christchurch, Oxford as a Rhodes scholar to begin PPP degree. He obtains special permission to take only two of the three PPP subjects so he drops Philosophy, graduating with a BA, 2nd Class to which some express surprise.
1958 Job as Research Assistant in the Department of Regius Professor of Medicine, whilst studying for D.Phil in Medicine. An MA followed the BA. D.Phil with Sir George Pickering at the Radcliffe Hospital.
1960 Junior lecturer in Medicine at Oxford
1967 The Use of Lateral Thinking
1967 The 5 Day Course in Thinking
1969 The Mechanism of Mind.
1970 Lateral Thinking: A Textbook in Creativity.
1970 The Dog Exercising Machine.
1971 Practical Thinking and Different Ways of being Right and Wrong (Later: Practical Thinking: 4 Ways to Be Right, 5 Ways to Be Wrong, 5 Ways to Understand).
1971 Lateral Thinking for Management.
1972 Married Josephine Hall-White, two children: Caspar and Charles.
1972 PO: Beyond Yes and No.
1972 Children Solve Problems.
1974 Eureka! An Illustrated History of Invention.
1976 Teaching Thinking
1976 The Greatest Thinkers.
1976 The Edward de Bono Science Fiction Collection.
1977 Wordpower: An Illustrated Dictionary of Vital Words.
1977 The Happiness Purpose.
1977 The Case of the Disappearing Elephant.
1978 Opportunities: A Handbook of Business Opportunity Search.
1979 Future Positive.
1981 Atlas of Management Thinking.
1982 de Bono's Thinking Course.
1984 Tactics: The Art and Science of Success.
1985 Conflicts a Better Way to Resolve Them.
1985 Six Thinking Hats.
1985 Masterthinker's Handbook.
1987 Letters to Thinkers.
1990 I am Right, you are Wrong.
1990 Positive Revolution for Brazil
1991 Six Action Shoes.
1992 Sur/Petition: Going Beyond Competition (later: Sur/Petition: Creating Value Monopolies When Everyone is Merely Competing).
1992 Serious Creativity.
1992 Teach Your Child How To Think.
1993 Water Logic.
1994 Parallel Thinking: From Socratic to de Bono Thinking.
1995 Mind Pack.
1995 Teach Yourself How to Think.
1996 Edward de Bono's Textbook of Wisdom.
1997 How To Be More Interesting.
1998 Simplicity.
1999 New Thinking for the New Millennium.
2000 Super Mind Pack.
2000 The de Bono Code Book.
2002 The Y.E.A.H. TEAM.
2003 Why So Stupid? How The Human Race Has Never Really Learned How to Think.
2004 How To Have a Beautiful Mind.
2005 Six Value Medals.
2006 Kotta Koda.
2007 Free or Unfree: Are Americans Really Free.
2007 62 Exercises to Develop the Mind.
 2008 H+: A New Religion?
2008 Six Frames for Thinking about Information.
 2009 Think! Before It's Too Late (Alternative original title: Before You Think Green, Think Clean!).
2010 The Love of Two Cockroaches.


Today's environment demands innovative solutions. Dr. Edward de Bono's Creativity Tools will help you generate them. You will learn how to focus your creative energy & turn problems into opportunities. You will learn how to expand your vision & attack problems with more & better ideas to get immediate results. Take on the issues that are hurting your organization - like "the stone in your shoe" - & get rid of them.

Tap Into Your Creative Energy

Creativity is generating ideas Innovation is turning ideas into useful products, services & processes. Lateral Thinking is the systematic process that works the "How to". Creative Thinking is not a talent it is a skill that can be learned. It empowers people, adding strength to their natural abilities, improving teamwork, productivity & profit. Think outside the box about everyday issues!
more.... Precourse reading Puzzles

Changing The Corporate Mindset Can Be As Easy As Changing A Hat

With a simple tip of a hat, you can replace one - dimensional thinking with six dimensional thinking, from emotion to facts, positive to negative, critical to creative. When your thinking becomes more deliberate using the simple, yet powerful framework of Six Thinking Hats, you generate new ideas, improve teamwork, lead better meetings, identify alternatives, stimulate innovation, solve problems faster. This tool can dramatically change the way you think.
more.... Precourse


Learn To "Outthink" Your Competition

There is nothing more exciting than thinking of a new idea. There is nothing more rewarding than solving a problem. There is nothing more useful than making a good decision that helps you meet your goal! Power of Perception (POP) - Ten Tools to help you plan, design, reengineer, create or restructure products & systems. Be a visionary, improve quality, become a team leader, accept new responsibility & continually improve. Using POP, your decisions will be effective in the least time. That's what your organization will call - RESULTS.


Improve academic performance by teaching children critical & creative thinking skills with Six Thinking Hats. This effective communication tools teaches them to see & focus on thinking using Six modes to improve reading, writing, speaking & listening.

Students are taught to recognize each of the six modes and to come up with thinking appropriate to each colour. This enables them to think in the mode, which they consider suitable for a particular thinking situation. Such an approach helps them to overcome problems of waffle or drift, which result from the inability to identify one's thinking required for a particular situation.


What is CoRT ?
CoRT is a 60 - lesson that teaches students of all abilities to effectively apply their intelligence to any academic, personal, or social situation. The lessons are generic enough to be taught at any grade level from Kinder garden-Adult, with minor adaptations.

What's In A CoRT Lesson? Each lesson is structured in five parts - 1 D and 4 P's:

Define the tool

Who Can Benefit From Using CoRT?
The ideal age for introducing CoRT may be nine or ten. But CoRT tools have been adapted on a large scale for use with students as young as six and with adults as well. CoRT is being used by some Fortune 500 corporations to teach employees how to think. Several countries have made CoRT a required part of their national school curriculum.

Success in using the CoRT tools does not depend on prior knowledge, a great memory, or reading or writing skills. Students of varying abilities benefit from CoRT, including special education students, gifted and talented students, ESL students, and at-risk youth.

You hear it all the time--what is our value proposition? What's our value added? What if you could count on employees to sort options using a commonly understood framework that would increase the value of the organization at every turn--for customers, employees, stockholders, the community, and more?

A Revolutionary New Framework, Book, and Course for Leaders, Teams and Individuals From Dr. Edward de Bono

The key to making decisions that will deliver maximum value lies in creating a framework that is specific enough to add meaning but is also pliable enough to expand and contract with each unique challenge.

You'll find a framework robust enough to support these efforts in Edward de Bono's new course, Six Value Medals.

The skills taught in Six Value Medals help people quickly but thoroughly scan for values, prioritize which values are the most important to pursue, and then ensure that top values are addressed and maximized every step of the way. It's like putting on a pair of glasses with six lenses, one for each of the six important value categories.

Gold: Gold is a precious metal, and so are people. The gold medal asks what matters to the people? Human values include pride, achievement, a sense of belonging, hope, trust, and growth.

Silver: Silver medal impacts the organization. What matters to the organization? What are our goals as a company and how will a prospective action help us or hinder us in pursuit of these goals?

Steel: Steel must be as strong as possible. The steel medal asks what are the implications for quality? How will the decision at hand impact the quality of what we do?

Glass: Glass can take the shape of many functional, often beautiful and colorful objects. The glass medal covers change, innovation, simplicity and creativity.

Wood: Wood spotlights ecology values in the broadest sense. Is there a positive or negative impact to the environment if we take this road?

Brass: Brass looks like gold but is not. Brass medal values examine appearances and perception. How will this action be interpreted?

"It is not enough to know that values are important. We need better ways of perceiving values, talking about them and assessing them. That is the best basis for action of any sort. The Six Value Medals framework gives you the tools to do this."

- Dr. Edward de Bono

Too often, organizations cannot articulate the basis for their decisions. As a result, they may fail to notice and resolve conflicts in values that have a negative impact on employees, the organization, clients, community relationships, and more.

Until now there has not been a concrete way to assess the impact that a decision may have on our attempts to create and protect value. When employees can scan, identify, and prioritize values, they become vital partners in growing your business.

"It was very satisfying to watch the participants learn about the Six Values and apply them both to their personal lives and our work here at GMAC Insurance. The feedback from the attendees was very positive, and we are planning another class for March."

- Michael Campbell, Six Value Medals, Certified Trainer at GMAC

Edward de Bono's Six Value Medals: A Complete System for Incorporating Value into Business Solutions


Uncomplicate Your Business & Life with Dr. Edward de Bono's Simplicity Tool

There are few things more annoying and frustrating in work than dealing with a piece of complex machinery or a cumbersome process which will not do what you need done. From complexity comes stress, anxiety and frustration - even rage - followed by apathy and exit. But you don't have to be a victim anymore. Not with de Bono Thinking Systems' Simplicity.

If your organization wishes to streamline products and processes, thereby becoming more effective, efficient and user-friendly, Dr. Edward de Bono's Simplicity will help you accomplish these goals. The Simplicity seminars teach people to end habits that are no longer necessary, stop duplication of tasks, and challenge every aspect of business so that they can perform at a higher level in all areas.

Dr. Edward de Bono's Simplicity seminars are instructor-led and include an on-going follow-up plan, where you will learn how to institute creative techniques like shedding, reframing, bulk-and-exceptions, and historical review to shift group thinking to a "challenge" mode where moving from complex to simple is the name of the game. In using these tools for simplicity, your company will benefit by:

Reducing unnecessary duplication of efforts to increase ROI
Removing age-old roadblocks and barriers, which will increase employee and customer satisfaction
Free your employees to think through new ideas more quickly, leading to faster to market innovations

Our Simplicity Seminars will bring:
Increased ROI. Increased employee and customer satisfaction. Increased innovation. Need we say more?

Start saving time, energy, and needless stress--among your customers, clients, vendors, and employees, by using our tools for simplicity.

Focus on FacilitationTM (FOF)
What if you could walk into any meeting, with any group of people and help them be more effective? Can you imagine how sought after you would be? And how productive your meetings would become?

That's what Focus on Facilitation TM is all about. This new course shows you how to combine tools from all three de Bono Thinking Systems core tools to become an expert facilitator for any kind of meeting. Get employees engaged and help them accomplish much more--before, during, and after attending the new kinds of meetings you will plan and facilitate for them.

This instructor-led workshop teaches practical tools; requires multiple, coached facilitation practices and includes many useful resources to support you in applying your new techniques.

Competencies Addressed
  • Executive portfolio with room for all your facilitator visuals
  • Complete facilitator handbook (we call it the facilitator's bible!)
  • Exercise book to collect all the tips you get and thinking you do during the workshop
  • Facilitation cards to "deal" yourself a visual map of the agenda you are planning
  • Table mats that engage your meeting participants in tracking group progress
  • Slide rules so participants can easily call to mind the steps in the de Bono thinking methods
  • Capture cards for writing, sorting, and assessing ideas generated
  • Energy dots to indicate top priority ideas and to measure buy-in on decisions made
  • Catalog of colourful, practical facilitation supplies, both de Bono specific and generic
With the proficiency gained from this course, you will have complete confidence in your ability to work with groups as an expert de Bono facilitator. Participants will show up prepared and will contribute fully when you employ all your new tools and techniques. They will rave about your meetings and the results that come from them!


(Power Of Perception)
  • To Sharpen perception and problem solving skills.
B. 6TH (Six Thinking Hats)
  • For more productive meetings, collaborative discussions, and stronger team performance.
C. LT (Lateral Thinking)
  • To make breakthrough creativity a systematic process.
  • Make product and processes simple
Take charge! Develop the in - house training expertise that will upgrade thinking, facilitation and creativity skills throughout your organization
- while working solely to your needs and priorities.

  • Become a certified facilitater
You'll strengthen your ability to compete as more of your people make better, faster decisions; explore issues more collaboratively; and generate more breakthrough solutions.

  • Get teams to make value based decisions.
  • The training can be customized to meet your specific needs.
  • Your organization will benefit from the availability of internal experts in these key disciplines.
  • Staff can be trained at a lower cost.
Your trainers will be coached and certified by an experienced Master Trainer. Public Trainer Certification courses are available or IDEAS can deliver customized Trainer Certification at your location.


Bullet Other Innovation Products